Our Thinking.

As a fractional Chief Marketing Officer/Head of Growth with extensive experience in the B2B tech industry, I offer a flexible and cost-effective solution for tech companies who need expert guidance but don’t require a full-time CMO/HOG.

As your fractional partner I will:

•  Develop a customized growth strategy that aligns with your business goals and objectives, both in the short and long term.
• Decide on the best marketing tactics such as lead/demand generation, SEO, content marketing and paid advertising to help ypur business grow. 
• Identify and solve any customer acquisition problems quickly and efficiently to minimize disruption to your business.
• Provide leadership and guidance to your growth team, inspire them to achieve their goals, and hire new employees to build a high-performing team.
• Leverage my experience working with outsourced agencies to benefit your business.

By collaborating with me, you will be able to benefit from years of industry knowledge and experience without the expense of a full-time executive, allowing you to focus on growing your business.

I provide a flexible compensation model that is tailored to your company’s needs and budget:

• Hourly rate
• Project-based fee
• Retainer fee

I offer Got-to-Market design and execution services that provide you with a clear roadmap to launch your product or service. With my expertise, you can expect:

• A successful well-planned and executed launch strategy (market, segment entry).
• Identification of target audience and their needs, enabling effective messaging.
• Service, offer adaptation.
• Use a mix of tactics such as content marketing, lead & demand generations social media marketing and advertising to execute the go-to-market strategy.
• Optimization of marketing and sales channels for maximum ROI.
• Better understanding of competition and market trends, leading to a competitive advantage.

Benefits: faster time to market, increased customer adoption and retention, increased revenue and profitability.

Personal Branding + Social Selling Program

• Help you create and communicate a powerful personal brand that showcases your unique value proposition and professional identity
• Assess and optimize your online presence and reputation across various social media platforms
• Develop and implement a content strategy to demonstrate your expertise and thought leadership in your industry
• Teach you how to use social media to build relationships and trust with your prospects and customers
• Train you on how to use social listening and prospecting tools to identify and engage with potential buyers
• Coach you on how to communicate effectively and authentically with your audience and clients
• Assist you in developing a personal branding + social selling plan and measuring your results

Benefits:

• Increase your visibility and credibility in your target market
• Generate more qualified leads and referrals through social media
• Shorten your sales cycle and increase your conversion rates
• Enhance your customer loyalty and retention
• Boost your sales performance and revenue

Demand Generation

• Create and execute a customized demand generation strategy based on your business goals and needs
• Research your market and customers to understand their challenges and preferences
• Produce and distribute engaging content to attract and nurture prospects
• Use email marketing and other techniques to generate leads and boost conversions
• Leverage marketing automation to simplify lead management and follow-up
• Measure and improve your demand generation performance with data-driven insights

Demand Generation Benefits:

• Boost your brand recognition and reach among your target market
• Generate more qualified leads and increase your sales opportunities
• Align your sales and marketing teams for better collaboration
• Enhance your customer satisfaction and retention
• Maximize your marketing ROI

Lead Generation

• Define your target market and ideal customers based on relevant criteria
• Develop buyer personas and tailor your messaging and content to their needs
• Use various channels such as social media, email, SEO, PPC, and events to generate leads
• Optimize your lead capture forms and landing pages for conversion
• Score and nurture your leads to identify and prioritize the most promising ones
• Track and analyze your lead generation metrics to optimize your efforts

Lead Generation Benefits:

• • Higher quality leads and improved lead-to-customer conversion rates
  • More efficient use of marketing resources and budget
  • Improved customer engagement and loyalty
  • Better alignment between sales and marketing teams
  • Greater ROI on marketing investments

Possible tactics for both services:

• Creating and promoting high-quality content such as blog posts, whitepapers, e-books, webinars, and case studies
• Implementing SEO best practices to improve search engine rankings and drive organic traffic
• Utilizing paid search and social media advertising to increase visibility and generate leads
• Hosting events such as webinars, workshops, and conferences to generate leads and build brand awareness
• Utilizing social media platforms and influencer marketing to increase brand awareness and drive engagement
• Implementing lead capture forms and landing pages optimized for conversion
• Developing email marketing campaigns to nurture leads and drive conversions

Optimize with Revenue and Growth operations the entire customer lifecycle. Implement a system that drives revenue increase by improving operational efficiencies across all customer acquisition and retention channels.

• Develop and implement a scalable revenue and growth framework that aligns with your business goals and objectives.
• Use data analytics to measure performance and optimize revenue and growth.

Benefits: increased efficiency, reduced costs, increased revenue and profitability, better decision-making based on data-driven insights.

Develop and execute a lead generation strategy that is tailored to your business needs and goals.

• Utilize a mix of tactics such as email marketing,  content marketing, social media marketing, paid advertising, and SEO to generate leads.
• Use lead nurturing techniques such as drip campaigns, personalized messaging, and retargeting to convert leads into customers

Benefits for tech CEOs: increase in high-quality leads, better conversion rates, increased revenue and profitability.

Develop and execute a demand generation strategy that focuses on creating awareness and interest in your products or services.

• Utilize tactics such as thought leadership content, LinkedIn, webinars, events, and social media to generate demand.
• Use a mix of inbound and outbound marketing techniques to reach your target audience.

Benefits: increase in brand awareness, increase in customer interest, boost in sales pipeline.

Take leverage of my 20 years of marketing experience, backed up by strategies used by global technology companies, and validated by a track record of streamlined successful marketing tactics.

• A process for developing a comprehensive growth strategy for the company.
• Involves analyzing market trends, competitive landscape, and customer needs to identify growth opportunities.
• Result:  increased revenue, improved market share, and enhanced brand reputation for the company.

• A process of targeting high-value accounts in order to generate leads that drive revenue growth.
• Helps to align sales and marketing efforts, increase conversion rates, and improve customer engagement and acquisition.
• Customized account plans and messaging to target high-value accounts and drive revenue growth.
• Enhanced customer experience and personalized communication with targeted accounts.

• “I hire smart people and get out of their way”. Lee Iacocca 
• “Tell people what you need, NOT what to do.” Peter Drucker
• Build a high-performing Growth team that aligns with your business goals and strategy.
• Align team structure, roles, and responsibilities with business goals and objectives.
• Maximize team performance and effectiveness through effective coaching and training.
• Develop effective communication channels and processes to improve team collaboration and performance.
• Monitor and report on key team performance metrics to track progress and identify areas of improvement.

• Collect, analyze, and leverage data to drive better decision-making and improve company’s performance.
• Leverage data and analytics to gain deep insights into customer behavior and preferences.
• Use conversion rate optimization (CRO) to improve website performance and increase lead generation.
• Maximize ROI through effective conversion rate optimization (CRO).
• Identify growth opportunities and provide actionable recommendations based on data insights.

• Develop a customer journey map that aligns with your marketing strategy and business goals.
• Use marketing automation to personalize and optimize the customer experience.
• Monitor and report on key marketing automation metrics to track progress and identify areas of improvement.
• Improve collaboration and alignment between marketing, sales, customer success and delivery teams for increased efficiency and revenue growth.

• Develop and distribute high-quality content that educates and engages your target audience.
• Leverage content to drive inbound leads and sales.
• Generate leads and nurture prospects through effective inbound marketing techniques.
• A strategic approach to creating and distributing valuable content to attract and engage with customers.
• Helps to increase brand awareness, improve customer engagement, and drive website traffic.

• Optimize your website for search engines and drive organic traffic.
• Optimize your website and content to rank higher in search engine results.
• Drive targeted traffic and leads through organic search.
• Measure and optimize SEO performance over time.
• Benefits: increased website traffic, improved lead generation, and better online visibility.

• Develop a social media strategy that aligns with your business goals and target audience
• Create engaging content that drives social media engagement and followership
• Use social media advertising to target specific audiences and drive lead generation
• Monitor social media activity to track and improve brand sentiment and customer engagement
• Enhance your thought leadership by building a Personal Branding program for your key people, talents, and subject matter experts

• Develop a strong brand identity that resonates with your target audience
• Align your brand messaging with your business goals and values
• Increase brand awareness and engagement through effective storytelling and visual design
• Increased visibility, SOV and awareness in the target market

• Capture demand and get in front of customers actively searching for your products or services.
• Use paid search advertising (SEM) and pay-per-click (PPC) advertising to drive traffic and increase lead generation.
• Use retargeting to increase conversion rates and improve ROI.
• Maximize ROI through effective campaign targeting, bidding, and ad copy.

• Reach potential customers through targeted outbound marketing efforts.
• Build a pipeline of potential customers to fuel growth and revenue.
• Increase the volume and quality of your leads.
• Accelerate the sales cycle and drive revenue growth.
• Use email campaigns and other outbound marketing tactics to generate leads and increase conversion rates.
• Use lead scoring and qualification to improve lead quality and increase efficiency.
• Monitor and report on key outbound marketing metrics to track progress and identify areas of improvement.

As a board advisor, I help you achieve your growth objectives. 

Depending on your company’s size, stage, and industry, my compensation model may include quarterly/annual retainer fees, meeting fees, or both.

In partnership, we will form a business venture or project.

The areas I will focus on include strategy, customer acquisition, marketing, sales, RevOps, and growth operations.

Our compensation structure will be transparent, fair, and aligned with our goals through collaboration.

• The collaboration aims to accomplish a specific objective, project.
• Is usually limited in scope and duration, and it is usually designed to achieve a specific goal.
• Companies can access specialized resources, technologies, and expertise without committing to long-term consulting agreements.

Based on hourly rates,  fixed fees, or percentage of generated new revenue.